Morris Ranch Inc, Horatio, ranked as fifth largest in registering the most Angus beef cattle in Arkansas with the American Angus Association® during fiscal year 2020, which ended Sept. 30, according to Mark McCully, Association chief executive officer.
The 1,250-acre ranch is owned by Charles and Ginger Morris and family. Charles, 59, has worked with cattle all his life and began raising and selling Angus bulls and replacement heifers 20 years ago, growing to a major scale over the last few years.
“I’ve had opportunities to get bigger,” he said about the company’s recent rapid growth.
Four years ago, Morris incorporated the family farm and and the business has been steadily gaining size as he has become more adept at marketing the company. These days he’s focused on artificial insemination and embryo breeding.
“We’re improving our genetics,” Morris said. “That’s how we got to selling more and more bulls — improving our genetics.”
Morris said the future goal is to improve their marketing efforts and that locally, cattle that doesn’t sell will be made into beef at a local slaughterhouse he plans to partner in.
According to the American Angus Association, Angus breeders across the nation in 2020 registered 305,531 head of Angus cattle.
“Despite a challenging year, our Angus breeders continue to see strong demand for Angus genetics,” McCully said. “Our members are committed to providing genetic solutions to the beef cattle industry that maintain our long-held position as an industry leader.”
The American Angus Association is the nation’s largest beef breed organization, serving nearly 25,000 members across the United States, Canada and several other countries. The Association provides programs and services to farmers, ranchers and others who rely on Angus to produce quality genetics for the beef industry and quality beef for consumers.
For more information about Angus cattle and the Association, visit www.ANGUS.org.